Ditch the Panties and Lipstick Pitch

Success at attracting attention is the first step. After I posted the 'Axis of Eve' link, I was surprised at the number of searches looking for it. I haven't seen 'Running in Heels' and don't feel inclined to look for it', but if it gets womens attention, why not?

A rash of new organizations with names like Axis of Eve and Running in Heels sprang up across the nation, offering colorful thongs emblazoned with slogans like "Lick Bush" and "Bush Free Zone." Using clever marketing in the service of the deadly serious goal of changing the course of the country, these groups have indeed been successful at attracting attention of both the media and single women.

Yet as a progressive single woman, I am troubled by this kind of hype. The lipstick and panty pitch trivializes and caricatures the very people liberal-leaning activists are out to recruit. To begin with, single women are not all nightclub-hopping twenty-somethings; two-thirds of them are 30 or older. And even those who are young have more pressing concerns than their panties. [ read on ]

posted by Cyndy | link | | |
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